Customer Experience Consultancy · Dubai
We fix what breaks experience.
CXM is a customer experience consultancy working across the UAE and the GCC. In healthcare, aviation, banking, hospitality and government, we find where experience breaks, bring your people with you, and redesign it with the teams who deliver it.
Gold Award for Patient Experience Excellence
Arab Hospitals Federation, with Saudi German Health UAE. Selected from 267 submissions across 10 Arab countries.
Sectors we serve
Healthcare · Aviation · Banking · Hospitality · Government
Start with a 360° Experience Assessment
A clear view of where experience breaks today, and what to fix first.
CX strategy, digital transformation and the operations and leadership behind them, for organisations in every sector.
Patient experience, performance and growth for hospitals and health systems.
We map the experience as customers and employees live it, through observation, interviews and time on the front line, not only through surveys.
We bring leaders and teams, including frontline and outsourced staff, behind one shared view of the experience.
We redesign the moments that matter together with the people who deliver them, so the change lasts.
CXM partnered with Saudi German Health UAE on a three-phase Patient Experience Elevation Program, working with more than 850 team members to make experience part of how care is delivered. The program was recognised with the Arab Hospitals Federation's Gold Award for Patient Experience Excellence.
Read the full story
Raluca Berchiu is the CEO and Founder of CXM. From leaving Transylvania at 15 with two suitcases to building a global business in Dubai, she has led change across industries. Today she helps organisations simplify transformation and make meaningful change real.
More about RalucaStart with a 360° Experience Assessment and see where experience breaks today.
Book a 360° Experience AssessmentDubai, UAE · working across the GCC
