Name: CXM
Address: AE

Medical Tourism: The $705B Shift Hospitals Can’t Afford to Miss

14 million people will pack a suitcase this year. Not for holidays, but for treatment. They’ll cross borders for cancer care, fertility, robotic surgery, cardiology, dentistry, or aesthetics. What we are witnessing is a reordering of healthcare itself: patients are no longer bound to their local systems. They are choosing hospitals, cities, and even countries […]

Saudi German Health UAE Awarded Gold Recognition for Patient Experience Excellence

With CXM as strategic partner, SGH UAE advanced a Patient Experience Transformation grounded in leadership, culture, and care redefined. Saudi German Health UAE has been awarded the Gold Award for Patient Experience Excellence by the Arab Hospitals Federation, selected from 267 submissions across 10 Arab countries. This recognition celebrates SGH UAE’s deep commitment to embedding […]

Why Standing Still is the Biggest Risk for Organizations

The hidden cost of inaction when markets shift, margins tighten, and competitors advance. The global economy has entered a prolonged period of turbulence. Inflation remains sticky, capital is more expensive than at any point in the past decade, and energy prices are influenced by conflicts far beyond organizational control. Supply chains remain fragile, reshaped by […]

The Human Advantage in an AI-Driven Transformation

The paradox we’re all living AI has stormed into our lives. Every week brings new announcements: a flood of platforms, copilots, and automation tools, each promising to reinvent the future of work. For leaders, the real challenge is no longer whether AI is relevant, but how to distinguish substance from hype and choose which investments […]

From Generative to Agentic AI: Why Leaders Must Redefine Their Approach Before Jumping In

Many executives are still experimenting with Generative AI (GenAI) drafting reports, summarizing data, or generating images. But as organizations cautiously integrate these tools into workflows, the next two waves of AI are already arriving: AI Agents and the broader paradigm of Agentic AI. This progression signals more than a technological step forward. It is a […]

We’re Hiring: The Mind That Turns Marketing Into Experience

At CXM, we believe marketing isn’t just about events updates, random posts, or paid ads. We see it as the backbone of the experience your audience remembers. If marketing is handled poorly, the experience fails. If it’s done right, it inspires, connects, and drives lasting impact. Why? Because at CXM, we don’t guess. We design […]

Ahmed Eissa and Raluca Berchiu discussing Saudi German Health UAE’s patient experience transformation with CXM

Setting A New Standard in Patient Experience at Saudi German Health UAE

Inside Saudi German Health UAE Bold Move to Embed Hospitality-Caliber Experience into Daily Healthcare Operations in partnership with CXM. At Saudi German Health UAE, a new kind of ambition has taken shape: to redesign Patient Experience at the operational level guided by “hospitality-caliber” care and built to endure. This is a full-hospital commitment that begins […]

Raluca-Berchiu CXM, healthcare innovation advocate, discussing smarter healthcare solutions.

Q&A Smarter healthcare starts here: The questions you’re not asking

By Raluca Berchiu, Founder & CEO of CXM (Dubai) Introduction to Smarter Healthcare "Smarter Healthcare Starts Here: The Questions You’re Not Asking," discusses the pivotal role of strategic questioning in healthcare innovation. Berchiu highlights that the real challenge in healthcare is not the lack of advanced tools like AI and wearables, but their effective integration […]

Celebrating Rumi’s Timeless Legacy: A Soulful Journey at Sharjah’s House of Wisdom

Rumi's Timeless Legacy at House of Wisdom “When you do things from your soul, you feel a river moving in you, a joy.” - Rumi An extraordinary honor of meeting H.H.Bodour Al Qasimi - a presence so deeply rooted in kindness - was a moment I’ll cherish forever. The opening ceremony of Rumi: 750 Years […]